
Effective Sponsorship
Requires Support, Encouragement and Training.
"There's a Difference Between Signing Up
Distributors and Actually Sponsoring Them"
by Michael Morris
Rick and Susan Cassada had so
little knowledge of NSP when they first signed up as a business
except buy a few products for personal use.
- "Nobody acted like the business aspect
was important enough to pursue," Rick recalled. "The
person who signed us up would answer our questions, but we did
not know enough about the NSP opportunity to ask the right
questions."
- As a result, "We never went to nor heard
about Herbal Hours. And we never thought about going to business
school." Knowing what they know now, the Cassadas realize
consistent and informative contact from an upline Sponsor is
essential for successful growth of a sale
organization.
- For years, Rick and Susan remained
"low-key" as Distributors. Because they lacked
incentive and understanding, they eventually dropped out of NSP
altogether.
- Things changed for the Midlothian, Va.,
couple last year, however, when they met Sr. National Manager
Mique Bashaw. Mique didnt just sign them up again as
Distributors, she sponsored them.
- "Once she found out what our situation
was, she sat us down, talked to us to find out our interest,
needs and desires, recommended books for us to read, and shared
videos and photocopies to educate us on how Nature's Sunshine
works," Rick said. "She introduced us to a whole new
concept of NSP we had never known before."
- Mique supplied the couple with a wealth of
information about natural health products and introduced them to
local Managers and Distributors, Herbal Hours, Distributor
Schools, Natural Health and Business Schools and monthly business
meetings.
- Equally important, she showed a personal
interest in helping the Cassadas learn more about health and
nutrition. "We had always had a desire to help and teach
other people about good nutrition but didn't know how to do
it or what was available to help us," Rick said. "Mique
Bashaw showed us the importance of sponsorship."
- Rick and Susan were overwhelmed by support
and encouragement from Mique and other NSP Distributors and
Managers. As a result, four months after signing up again as
Distributors, they became Managers.
- "We feel the main reason we became
Managers so quickly and have been able to maintain that position
[for the past year] is because of the overwhelming support,
encouragement and training provided to us," Rick said.
"I have learned there's a great difference between
'signing up' new Distributors and actually
'sponsoring' them!"
- Today, Rick and Susan are busy holding
training meetings, teaching Herbal Hours and offering support in
an effort to promote what Rick calls "The Sponsor
Philosophy." After all, he asks, "If you were thinking
of joining the NSP family, would you want to be signed up or
sponsored?"

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The Sponsor Philosophy Page
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| Reference: Sunshine HORIZONS Manager Edition Vol. 23 No. 8
August 1998 |